Busy Internet, a 4G LTE provider, recently conducted its third monthly discussion series aimed at enhancing the digital capabilities of Small and Medium Enterprises (SMEs). This session focused on leveraging virtual spaces for business advertisement, growth, and development. Participants received training on advertising across various social media networks.
Simon W. Alangde, Managing Partner of Wineloya Digital, introduced attendees to Google’s digital tools designed to monetize internet traffic. He emphasized the importance of selecting appropriate platforms aligned with marketing objectives and highlighted the indispensability of Google AdWords in comprehensive digital marketing strategies. Alangde advised that platform choices should be guided by the allocated advertising budget.
Ivy Anim, another esteemed speaker, provided insights into selecting suitable media platforms tailored to specific businesses. She underscored that advertising on the right platform is a key factor behind successful businesses.
Rashidatu Yasmin Abdullah, head of Busy Enterprise, stated that this initiative is part of their commitment to giving back to society and empowering emerging businesses. She indicated that the program would continue with enhanced editions and hinted at plans for expansion to benefit a larger segment of Ghanaians.
The Busy SME Series is a monthly program initiated in May, aimed at empowering SMEs in the country. It offers participants opportunities to network with other businesses, develop connections for future expansion, and enjoy additional benefits such as complimentary refreshments, music, and prizes.
Busy Internet is recognized for its provision of 4G internet services in Ghana